John Gauch – Medium

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A Complete Jobs to be Done Interview

Seeing an ethnographic, story-based interview come to life We in business need to first and foremost become an expert in the problem we solve for our customers. I like to think of us as anthropologists first, entrepreneurs, product people, marketers, etc. second. There are many resources under the design thinking…

Design Thinking

2 min read

Design Thinking

2 min read

Published in Jobs to be Done

·Pinned

Getting Started with Jobs to be Done

Learning About Jobs to be Done Interviews This is a quick, effective and fun way to get experience with the Jobs to be Done (JTBD) interview — a key component of the JTBD theory popularized by Clay Christensen and Bob Moesta. If you want, check out this blog post first…

Jobs To Be Done

3 min read

Jobs To Be Done

3 min read

May 30, 2022

How Being Empathetic Can Go Awry

Overcoming our egos as designers, marketers and managers Empathizing with users has become a cornerstone concept dear to designers, marketers, product managers, salespeople and others in the business world. Most people these days seem to understand the immense value of user, or customer, research too. To get value from our…

Design Thinking

2 min read

Design Thinking

2 min read

Published in Bootcamp

·Nov 29, 2021

Interview Customers to Understand New Problem Spaces and Innovate

A Framework to Surface Reliable Customer Insights The Jobs to be Done interview is a powerful tool for often uncovering hidden customer insights when someone has made a recent, non-habitual product purchase. So what do you do in other situations when you want to explore struggling moments (pains, problems) in…

Innovation

4 min read

Interview Customers to Understand New Problem Spaces

Innovation

4 min read

Jul 16, 2021

Jobs to Be Done for New Product Innovation

Applying Jobs to be Done when there is no “switch” So people often ask, “How do I do a Jobs to be Done interview if I do not have a product in the marketplace yet?” So there is no purchase. It is a great question and doing Jobs to be…

Jobs To Be Done

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Jobs To Be Done

2 min read

Mar 6, 2021

Bringing Jobs to be Done to Your Organization

Taking It One Project at a Time In a prior post, I described how to quickly leverage your new Jobs to be Done interview skills and get a quick-and-dirty assessment of why people purchase your product. …

Jobs To Be Done

2 min read

Jobs To Be Done

2 min read

Mar 2, 2021

Dispelling Jobs to be Done Confusion

Who Should You Trust? You may have discovered that different people use the label “Jobs to be Done” to describe their ideas. To tackle the problems and opportunities I have faced, I chose to go deep into Jobs theory as laid out by Clay Christensen, a professor at Harvard Business…

Jobs To Be Done

2 min read

Jobs To Be Done

2 min read

Feb 27, 2021

Jobs to be Done Resources: Interviews

Building your JTBD Reading List and Podcast Playlist So you have some interview experience and an understanding of the basic Jobs to be Done framework (JTBD). Super. If you want to take your interviewing skills to the next level, I would recommend these resources. You might start by taking a…

Jobs To Be Done

2 min read

Jobs To Be Done

2 min read

Feb 25, 2021

Jobs to be Done Resources

Building your JTBD Reading List and Podcast Playlist If you want to build on what you have learned about Jobs to be Done from your interviews, or if you would prefer to get started by learning more about the framework before you leap into an interview, I would recommend these…

Jobs To Be Done

2 min read

Jobs To Be Done

2 min read

Feb 22, 2021

Jobs to be Done Quick Start

Assessing How Well You Know Your Customers I wrote a prior post on how to get started with Jobs to be Done by doing an interview. One way to quickly apply what you learned is a quick-and-dirty assessment of why people purchase your product. …

Jobs To Be Done

3 min read

Jobs To Be Done

3 min read