A Complete Jobs to be Done Interview

Jobs to be Done JTBD ethnographic interview notes
My interview notes. We discuss interviews immediately afterward, including consideration of improvement opportunities (my blue-highlighted notes). Interviews are recorded and transcribed as well.
  1. Experienced a specific struggling situation.
  2. Became motivated to make a change.
  3. Shaped up a vision of a better future.
  4. Took action and made a series of decisions based on different options.
  5. Finally purchased a black Fender acoustic guitar.



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John Gauch

John Gauch

Help teams build & scale products, experience, teams and businesses | Business Manager and Business Designer | Fractional COO.