Jobs to be Done Resources: Interviews

Two people talking in an office
  1. Start by taking a course on interviewing with Bob Moesta and team. One option is the online course “Mastering Jobs-To-Be-Done Interviews” available at You can also follow Bob Moesta on Twitter to hear about other courses Moesta teaches.
  2. Pick up and read Demand-Side Sales 101, if you have not done that yet. Some of the content may be a review if you have listened to or watched other resources I recommend, but I find it helpful to have this information in written form. Valuable, too, is chapter four, where you will find interview transcripts analyzed using JTBD tools.
  3. Consider exploring a few resources — out of the mainstream — that may also be of value: the Jobs to be Done Handbook for interviews in general (not a highly polished work, but I have referred to my copy from time to time), this video published by Chris Spiek about recruiting interviewees, and this Harvard Business School video with a few expert interview tips.
  4. Build on the several interviews you have listened to by this point in your learning journey. One interview you probably have not run across is “5: Bonus! Live JTBD Interview by Bob Moesta” in this JTBD playlist from the Business of Software website (about buying a Fitbit). This is another interview I recorded to help others learn the approach.
  5. As part of growing your interview skills, develop your ability to debrief interviews. There are fewer publicly available resources about this part of the JTBD framework, so you will definitely want to check out this interview and debrief about buying a Peloton bike.



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John Gauch

John Gauch

Help teams build & scale products, experience, teams and businesses | Business Manager and Business Designer | Fractional COO.